The Color Run in Braga: 201.127 Kg of colourful happiness
16 June, 2014
On May, the 31st ‘The Color Run’ race was held in Braga and Cachapuz photographed many moments of happiness of the present ‘runners’. Furthermore, at the end of the route a weighing platform was installed and recorded the cumulative weight of the hundreds of participating teams.
The total accumulated weight of the participant teams was 201.127 kg of colorful happiness! An action that cheerfully teams joined up and wanted to leave its registry under the watchful flash of the present photographer. Families, friends, kids and adults alike participated in this action which resulted in a boom in terms of views of the company’s page on Facebook (www.facebook.com/CachapuzBilanciaiGroup).
Cachopa, the company’s mascot, properly characterized with a giant Color Run T-Shirt was also present, serving as a target for ink ‘shooters’ the runner’s cameras.
3Another successful action which bonds Cachapuz to the population of Braga, thus contributing to one of its strategic objectives achieved with “heavy” results!